Arizona State University expert directory

John Pierce is an expert on the esports and video game industries, professional sports teams and leagues, and general market advertising and brand campaigns.

Pierce is a Professor of Practice at the W.P. Carey School of Business at Arizona State University. In addition to teaching first-year marketing students, Pierce created and taught the first esports and video game curriculum in the U.S.

In addition to his teaching responsibilities at ASU, John is the Co-Founder & Managing Partner of Player 2, an agency entirely focused on helping brands reach young consumers through video gaming and interactive entertainment. Prior to co-founding Player 2 in 2016, John spent nearly nine years leading digital media and broadcasting for the U.S. Olympic Committee. In addition to his USOC experience, Pierce built major consumer brands at the Walt Disney Company, the Miami Marlins (MLB), and at the Arizona Coyotes (NHL), where he served as Chief Marketing Officer.