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Nancy Gray is an expert in brand management, branding, creative processes and design thinking. She views design and marketing as a strategic profession that blends business knowledge, technology, aesthetics, and creativity into product and service experiences that benefit people, society, the planet, as well as the brand and their stakeholders.

Gray is a clinical assistant professor in the Department of Marketing at the W. P. Carey School of Business. Professor Gray’s research focuses phenomenon of people who unbalance the command economy through their creative and co-creative actions.


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(Happiness) comes better from experiences and memories of those experiences over purchasing material goods

— Nancy Gray, The State Press