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Adriana Samper studies consumer behavior and is interested in people’s intuitions about how the world works.

As associate professor of marketing in the W. P. Carey School of Business, Samper's research explores how consumers’ assumptions and intuitions about their preferences can shape their happiness and satisfaction after consumption, as well as when consumers mispredict the choices that will make them the happiest. She examines these questions in areas of aesthetics, decision making, effort-related outcomes, experiential consumption and health. Her work has appeared in the Journal of Consumer Research, the Journal of Marketing Management and Psychological Science.

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In the news

If I bought a product and I expected it to work well and it didn’t work well, then I talk to my friend and she says it worked well, then I’m actually more likely to dismiss my own experience and use the product more favorably.

— Adriana Samper, The State Press