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  • Walter Cronkite School of Journalism and Mass Communication

Jessica Pucci is an expert in digital strategy, analytics and audience engagement. Her background is in brand journalism, social media and engagement, and content strategy. As assistant dean, Jessica Pucci leads the school’s Digital Audiences programs, including curriculum development across the Digital Audiences degree programs and oversight of the Digital Audiences Lab. She also leads the school’s executive education programs and synergies that leverage the school’s expertise in audience growth, engagement and measurement, including partnerships with the NCAA Final Four, and the award-winning Electionland project. Prior to her current role, Pucci served as director of Digital Audience Programs and director of the Cronkite News social media team. 

Pucci has worked in magazine journalism, serving as a managing editor and later a digital editor for DRAFT Magazine. There, she directed editorial content and oversaw social media, while orchestrating print-to-web story packaging. Her work also has appeared in Robb Report, Money magazine and HGTV Magazine, among others.

 

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In the news

One of the mistakes people tend to make often is that they blame extremism or the robustness of extremism now on the algorithims... However the factors that influence those algorithims depend on human behavior.

— Jessica Pucci, Arizona Horizon