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Charles Giles

Charles (Bret) Giles is an expert in data driven marketing, innovations in marketing and creating digital experiences. Giles is a professor of practice at the W.P. Carey School of Business in the Department of Marketing.

In addition to teaching, Professor Giles is the co-founder of Audacious Studios, a marketing agency focused in performance marketing, digital product design and development, customer experience and influencer marketing.

He has been recognized as the 2010 Arizona Small Businessperson of the Year by the United States Small Business Administration.

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In the news

Hopefully for most people they would see that as coming across as reasonably authentic. Of course they want to sell a product. (But) they put a lot of energy into trying to make people feel good about themselves and who they are.

— Charles Giles, The State Press